It all started in 2008, when we were just coming out of web 2.0.
I built my first website which consisted of a flash audio player with a list of .mp3 controlled by a .xml file. I loved adobe flash and almost when the transition to html5 was made I wanted to change course into graphic design.

I made a big change in my life, I started to dedicate myself to graphic design and started to get involved with social media artworks, learning about marketing and advertising. Although in the early years of this journey i made it being a freelance, just a few years later in the company Nikocell I made it as the graphic designer and led all the sales campaigns.

In MovimientoPublicitario I reached the unimaginable, I learned a lot about advertising, marketing, printing, colors, sales and so on. It was a journey of almost 3 years in a city with a very busy marketing level, in all of downtown Medellin.
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My first technology client, making a mix between marketing and product design I start to generate ecommerce stores under the Shopify platform, this journey made me understand the business world and everything that involves an ecommerce.

It is here where I begin to learn more about technology, Kreacia Labs becomes my master company where I design numerous projects, I also lead several of them and to this day I advise the company in all its products. The diversity of products created in this company helped me a lot in my personal growth.

I try to know and learn more about the web 3.0 world, IOV makes me a more professional person demanding very high levels of UX, because let's be clear, any product created in the web 3.0 lacks a good UX.